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Objective

On successful completion of this course, students will be able to

- examine experience design in the field of wellness, experience- and nature-based services and tourism
- understands human behaviour from the perspectives of experiencing and meaningful experiences
- analyse the development needs of customers, operations, services, and environments
- develop customer journeys, services, products, and environments applying the knowledge base and methods in experiential learning and adventure education

Content

Content of the course

- meaningful experience, adventure, experientiality
- service design, experience design, experience economy
- educational, psychological and social psychological perspectives on experiences
- physical, digital and virtual experiences and environments

Location and time

The webinars will be held:
- 8.4. at15-18
- 15.4. at 15-18
- 22.4. at15-18
- 29.4. at15-18

Teaching methods

Online course. Webinars, independent study, individual and group assignments, a learning and/or development task. Webinars are mandatory.

Further information

In this course, participants learn about human behaviour from the perspectives of “experiencing” and "meaningful experiences”. Special attention will be given to applying the knowledge base and methods of experiential learning and adventure education in the fields of wellness, experience- and nature-based services and tourism.

Target group:
The course is intended for both students and professionals within the fields of education, youth/social/NGO work, leisure and recreation, business, tourism, and sports. A Bachelor’s degree from one of the aforementioned fields is recommended but not obligatory.

Evaluation scale

0-5