Experience design and experiential learning (5cr)

Objective

On successful completion of this course, students will be able to

- examine experience design in the field of wellness, experience- and nature-based services and tourism
- understands human behaviour from the perspectives of experiencing and meaningful experiences
- analyse the development needs of customers, operations, services, and environments
- develop customer journeys, services, products, and environments applying the knowledge base and methods in experiential learning and adventure education

Content

Content of the course

- meaningful experience, adventure, experientiality
- service design, experience design, experience economy
- educational, psychological and social psychological perspectives on experiences
- physical, digital and virtual experiences and environments