Event Branding and Partner Management (3cr)

Objective

Learning outcomes

Students will:

- Understand the significance, impact and foundations of event branding.
- Build and manage networks and partnerships for event success.
- Act effectively in negotiation and sales situations.
- Use digital communication channels to support brand and partner management.

Content

Content:

- Brand building, positioning and management
- Brand partnerships and network-based approaches
- Negotiation, sales and digital communication channels

Assessment criteria, satisfactory (1)

- Satisfactory (2): the student demonstrates mastery of at least 55–64 % of the set objectives
- Satisfactory (1): the student demonstrates mastery of at least 40–54 % of the set objectives

Assessment criteria, good (3)

- Good (4): the student demonstrates mastery of at least 75–89 % of the set objectives
- Good (3): the student demonstrates mastery of at least 65–74 %

Assessment criteria, excellent (5)

- Excellent (5): the student demonstrates mastery of at least 90 % of the set objectives