Luontomatkailun ja liiketoiminnan kehittäminen (5cr)

Objective

After the study unit the student - can name nature sports as part of nature tourism and the tourism industry, - know how to plan, implement and analyze various activities that take place in nature, taking into account safety factors, sustainable development principles and natural diversity, - can name the national nature legislation, - discover the seasonal approach to this business type and the business models adopted to extract optimal net profits, - learn from a European platform that will provide case studies of entrepreneurs and established businesses that work within the industry and learn the obstacles and the benefits of working with mother-nature.

Content

Content: - Nature tourism - Creating experiences, services, safety, sustainable development, - Project leading

Assessment criteria, satisfactory (1)

Level 1 Nature tourism and its´ sustainable development: The student has a basic understanding of the nature sport industry and explores seasonal business types. Level 2 Nature tourism and its´ sustainable development: The student can describe the nature sport industry and provides an overview of seasonal business types.

Assessment criteria, good (3)

Level 3 Nature tourism and its´ sustainable development: The student can describe the nature sports industry confidently and seasonal business types. She/he is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations. Level 4 Nature tourism and its´ sustainable development: The student has a good understanding of the nature sport industry and seasonal business types. The student is able to analyse nature sport business operations and provide development, safety and sustainability recommendations and/or observations. Based on observations and recommendations, she/he is able to develop new nature sport products.

Assessment criteria, excellent (5)

Level 5 Nature tourism and its´ sustainable development: The student has a comprehensive understanding of the nature sport industry and seasonal business types. The student is able to confidently analyse nature sport business operations and provides development, safety and sustainability recommendations and/or observations. Based on industry observations, she/he is able to develop business and product innovations.

Further information

Implementation in English. It is possible for students from HUMAK University to participate in the implementation based on a separate agreement.